Twitch Japan Launch Video

January, 2016 | Twitch

When Twitch launched in Japan, they were newcomers to an already established game. They came to us to help them break into the market, so we came up with a video that would explain the benefits of using Twitch over any other service. We enlisted the help of two up-and-coming comedians, Onigoe Tomahawk, to help explain all of the features that Twitch has to offer to the Japanese audience. The video was used at an offline event (Monster Hunter Festa) as well as posted to their official YouTube channel.