LOL Countdown

December, 2016 | Riot Games

PlayBrain created the animated character, rikoSoba, to host LOL Countdown, a campaign to engage the League of Legends community in sharing their top performances for Riot Games.

rikoSoba was voiced by well known voice actress, Shiki Aoki. She both introduces some of the ways to improve your game and record your gameplay in a series of videos and introduces top 5 plays in a series of LOL Countdown videos. Players submitted their entries via a web based campaign platform developed by PlayBrain. Players were able to upload their gameplay videos directly to the campaign server after authenticating with their League of Legends account.

The campaign was a huge hit with players, receiving hundreds of unique submissions and stimulating the community to share their content.