Hearthstone Old Gods OOH

March, 2016 | Blizzard Entertainment

For the global launch of Hearthstone’s new expansion, Whispers of the Old Gods, Blizzard Entertainment asked us to create a big impact reveal of one of the new unreleased card’s artwork in Japan. We produced a huge live painting of the artwork in front of a major exit of Shinjuku Station, the busiest train station in the world, enlisting the help of two well known Japanese artists, Imaone and Tengaone to paint the mural. We also live streamed the whole event on Twitch throughout the entire day.